Having spent a bit of time watching football each of the past two Sundays, I've seen the new series of Cadillac ads probably 30 times. Not sure if you've seen these, but the last ten seconds of the ads features music from Hum's "Stars."
My first reaction when hearing these was: "Hey, cool. Good for Hum!" This surprised me. Time was I'd shake my fist at the heavens and lament one of my favorite bands selling out or some such thing. Or I'd be angry that some company pooped all over one of my favorite songs by using it to shill for something. Not this time.
Some of it is just getting older. Having more pressing concerns than whether or not some band has "sold its soul to the man, man."
The bigger part of it, though, is that I was really excited for the guys in the band. They haven't really been a band much for, what, 8 to 10 years. It's pretty cool that they've gotten a chance to make a bit more scratch from their music. Nothing wrong with that.
But then I think there are still some songs I'd like to never hear in a commercial. The Beatles' catalogue, for example. What do you think? Is it cool to hear your favorite bands in an ad? Disappointing? Any songs that should be kept out of ads?